Paid Media

Google Ads services

IP Movers plans, runs and optimises your Google Ads so you attract high-intent visitors, boost leads and grow sales while maintaining full control over ROI—ideal for ecommerce, retail and service companies needing accountable paid media.

Visualization of Google Ads placements for search, display, shopping and video

Complete Google Ads Management

Every campaign is built for performance with continuous testing, optimisation and transparent reporting.

Search Ads icon

Search Ads

Text ads appearing on top of Google search results when people actively search for your products or services.

  • Conversion-focused campaigns with tight keyword targeting
  • Compelling ad copy and optimised landing pages
  • Continuous bid management and A/B testing
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Display Ads

Visually engaging banner ads across Google's Display Network on relevant websites and apps.

  • Creative design and responsive ad formats
  • Interest, demographic and location targeting
  • Awareness campaigns and audience building
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Shopping Ads

Product-based ads showing image, price and store directly in Google Shopping results.

  • Optimised product feeds and data quality
  • Campaign structures for qualified ecommerce traffic
  • ROAS tracking and profitable order generation
Video Ads icon

Video Ads (YouTube)

Skippable and non-skippable video ads on YouTube and partner sites to grow brand visibility.

  • Campaign setup and audience targeting
  • Format selection for maximum impact
  • Cost-efficient reach and engagement
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Performance Max

AI-driven campaigns using your assets to show ads across all Google channels automatically.

  • Continuous optimisation and asset testing
  • Cross-channel reach and audience discovery
  • Data feedback and conversion maximisation

Specialized Campaign Types

Advanced advertising solutions for specific business goals and use cases

01

Remarketing Ads

Smart retargeting of users who visited your site but did not purchase or enquire. Custom remarketing lists and creatives to bring them back, improve brand recall and increase conversions.

02

App Promotion Campaigns

Universal App Campaigns to increase installs and in-app actions for Android and iOS apps. Creative, targeting and bid optimisation focused on lowering cost per install and scaling quality users.

03

Local Campaigns

Ads designed to drive store visits, calls and direction requests for physical locations. Presence across Search, Maps, YouTube and Display so nearby customers discover and visit you.

04

Discovery Ads

Highly visual, personalised ads across YouTube Home, Gmail Promotions and Discover feed. Ideal to expand reach, introduce your brand and nurture mid-funnel audiences.